The owners of Erimish tell PEOPLE what the Taylor Swift Effect has meant to their small business
The Taylor Swift Effect is spreading like wildfire.
Everything Swift touches turns to gold (just ask Travis Kelce and all his new fans), and small business owners and sisters Misha Wison and Ericka Hamilton, the duo behind jewelry brand Erimish, are the latest to learn what it’s like to be a part of the singer’s halo.
After Swift recently wore a couple of Erimish bracelets dedicated to Kelce, including a “Trav” bracelet and an “87” bracelet, Wison and Hamilton saw a swift boom in business (pun intended).
“We have garnered an entirely new following and customer base,” Wison tells PEOPLE exclusively. “We’re so excited! We always had products for all ages, but this has really put a spotlight on how diverse our selection is.”
Erimish, which is based in the Kansas City area and was already beloved by the Kelce family — Wison tells PEOPLE that Donna Kelce and Kylie Kelce are fans — is beloved by the Chiefs community. With Swift’s support, though, it’s now branching out beyond their Missouri bubble.
“The Swiftie/KC set, we cannot keep stocked!” Wison gushes. “Everything else is custom, so it’s made to order, but we have definitely kept our girls busy with those orders.”
The sisters say they often gift their jewelry to celebrities with no strings attached and it’s not often that they get anything in return, let alone see a Grammy Award-winning pop star wearing their pieces on national TV. Not just once, but multiple times. Swift has been spotted wearing at least two pieces from Erimish thus far: the Trav bracelet and the 87 bracelet (which fans can purchase their own copies of or customize versions of).
“After a game in October, Randi Mahomes [Patrick Mahomes’ mother] gifted Taylor an Erimish Bracelet Stack that had several different custom word bracelets,” Erimish director of retail sales Sarah Fretwell previously told PEOPLE. She adds of Swift’s “Trav” bracelet: “It was definitely an option among other ‘friendship’-style bracelets that have been sent and/or gifted to Taylor!”
Before Swift even started wearing her Erimish bracelets, Wison says that the rest of the Kelce family were already locked into the brand. Perfect for sports fans, the Erimish designs can be custom designed to suit whichever team you support — and Kylie chose the brand to include in the Eagles Christmas party as one of her favorite things to share with the rest of the wives and girlfriends.
“We were lucky,” Wison says.
Wison previously told Fox4KC that while she and her sister knew that Mahomes had given Swift some bracelets, she didn’t know if they’d actually made their way to her — until they saw her wearing them on TV.
“We had no idea that she had them yet. We hadn’t talked to Randi or anybody. And then, we just saw it all over the news, and we were like, ‘Oh, my gosh. Is that our bracelet?’ you know, and we waited for confirmation, and sure enough!” Wilson told the news station.
“We’ve sold more than we could ever imagine of just that single bracelet,” she said of the 87 style. “We’ve gotten a lot of people that didn’t even know we existed. They are customizing their own, but a lot of people are just ordering her favorite, you know, 13 and 87, his number. They’re ordering those numbers, but we’re getting a lot of custom numbers too.”
