With the rebranded room, the Bisha Hotel hopes to capitalize on the pop star’s “Taylor Swift” upcoming Toronto tour dates…

With the rebranded room, the Bisha Hotel hopes to capitalize on the pop star's

 

The Bisha Hotel is offering a new suite inspired by Taylor Swift.

 

With the rebranded room, the Bisha Hotel hopes to capitalize on the pop star's "Taylor Swift" upcoming Toronto tour dates...p
A Toronto hotel is gearing up to offer the ultimate Swiftie-themed experience ahead of Taylor Swift’s tour dates in the city this fall. It will just cost $5,000 a night.

Recognized for its upscale style, the Bisha Hotel has renamed one of its suites “the Taylor,” alongside existing icon-inspired suites like “the Marilyn,” while also branding all seven floors with names inspired by the Eras tour. The suite, like other rooms at the hotel, was designed by Kravitz Design, Lenny Kravitz’s company.

The room is designed to feature key elements of the pop star’s discography, including visuals from her albums, a curated Taylor playlist, as well as custom friendship bracelets and a bottle of Prosecco.

The rebranded Taylor experience is expected to last until the end of November, when the tour stop concludes.

For years, Swift fans have been known to go all out when it comes to supporting the pop star, and many restaurants, hotels and other businesses are looking to cash in on the hype.

By last December, the 60-date tour had grossed more than $1 billion, becoming the highest-grossing tour of all time.

The six shows at the Rogers Centre are expected to have the biggest economic impact a music artist has ever had on the city, experts told the Star.

Shortly after the tour dates were announced last August, Expedia reported Toronto hotel searches increased by more than 8,000 per cent in just five days.

Aaron Harrison, general manager of the Bisha Hotel, told the Star that the hotel’s proximity to the Rogers Centre, a five-minute walk, inspired the marketing idea.

“This is like Toronto’s Super Bowl,” he said. “We know this is a huge event for people, and as a hotel, we couldn’t ignore the massive impact that Taylor Swift has on the hotel and tourism industry.”

The “Taylor” suite, which can currently be booked at $1,449 per night, will increase to no less than $5,000 per night, excluding taxes and fees, during her November tour stop. Harrison says the price is typical of what’s charged during other major events in the city.